What is SEO?
Search Engine Optimization (SEO) is the operation of optimizing the content of a website with the help of a keyword to bring the traffic on the website and rank the website in the top searches of that particular keyword. SEO ethics make the website content more reachable to the people by adding the researched keyword that is most searched by the end-user related to the subject of the website content. It is not that hard as people think anyone can rank their website by optimizing the content of their website.
How to Find the Keyword?
Research for the keywords that your customer is searching related to your website’s content and use the keyword in your websites content to optimize the search and increase the maximum reach of the customer organically.
For Example-: if your website is related to Hotel services, Research how customers search related to your services i.e.
- Best hotels in Mumbai
- Best place to stay in Mumbai
- Cheap hotels in Mumbai
- Find out the way that is most searched
Find the most common and popular way of searches that is related to your website. Skim the result out of the searches and use the keyword in the content of the websites.
- Determine the different ways of searching
Find out how the customer thinks or searches differently related to your website and search for the most ranked keywords.
- Deep search for the keyword
Deep search is the others options that comes on the search bar during the time of searching related to your website.
How to Optimize the Webpage?
- Using Short URLs
The URLs of the website should be short and descriptive so that it can be easily reachable.
- Make the meta and titles meta description eye catching
The websites meta titles and description must be compelling and eye-catching so that people aspire to find the solution in the website and open it.
- Produce content related to the search intent
The content of the website should be created related to the search intent of the customers.
- Optimizing Website Images
Use eye catching and compelling images to optimize the images of the webpage.
- Setting up Schema
Schema is used to improve and enhance the website looks in the search result. You can add ratings to the search results to make your search results eye-catching and more noticeable.
Check out whether your website can be accessed by the Search Engine
At the time of doing Search Engine Optimization, the most important thing is we have to keep in mind that we are working with humans and search engines bots that are used to index the content of the websites.
Understand that at the time of creating page it is important to create an optimized page that bots can recognize and help your website to index and in the same way to rank on the search engines.
- Ensure your website loads fast
The search engine bots and humans both gives priority to webpage’s loading speed. A study says about 40 % of people generally leaves the website which takes more than 3 seconds loading time.
You can use Google’s Page Speed Insights tools to check your page speed and enhance the speed if required.
- Ensure that your website loads easily on mobile
A study says about 60 % of total searches are done through mobile phones.
You can use Google’s Mobile-Friendly Test Tool to check and ensure that your website is compatible and friendly for the mobiles.
- Installing the SSL Certificate
Installing the SSL Certificate provides security to the website. It provides the padlock to the URL and makes the most ranking signals of the Google i.e. HTTPS.
- Creating the sitemap of the website
A sitemap is basically is an XML which is used to list the webpages of your website. Search engines normally use the sitemap to find your website contents and get to know how the pages of your website are connected.
Must Read: Digital Marketing : A New strategy to become a digital marketer this will help your website to rank fast in all the search engines
Some Frequently Asked Questions (FAQ’s):
Q1. What are the basics of SEO?
The basics of SEO are finding the keywords that has the potential to engage good traffic. Creating the content and optimizing the webpages of the search engines and to ensure that your website can be accessed by both search engine bots and humans.
Q2. What are the two types of SEO?
The two types of SEO are -:
- On-Page SEO
- OFF-Page SEO
Q3. Can I do SEO on my own?
Yes, you can do SEO on your own but some research and practice is required.
Q4. Is SEO easy?
Yes, SEO is very easy. People don’t need any technical knowledge to do SEO. Having a basic knowledge of ON page and OFF page SEO is enough to rank any article.
Q5. Why is SEO important in 2020?
As nowadays organic search usage is required to grow any website traffic and for this keywords plays a major role in optimizing your website for any search engines. So, to gain more organic traffic on your website, SEO is becoming more important in 2020.
Q6. What are SEO tools?
Some of the SEO tools are Google Analytics, Google Search Console, Ubersuggest, MozBar, SEOWorkers, Analysis Tool, etc.
Q7. What is SEO marketing how it works?
Search Engine Optimization is the form of digital marketing strategies that help the website to increase the traffic or visibility and rank on the top search engine platforms like google, bing, etc.
Q8. What is the main purpose of SEO?
The purpose of SEO is to bring organic traffic to your website.
If you have any questions or queries please feel free to comment it down below.