In 2007, Flipkart was founded by Sachin Bansal and Binny Bansal. They both are from IIT Delhi and also have worked in Amazon. In its initial day’s company was focusing on selling books online but after some time when the company getting more orders so it also started selling a wide range of products like lifestyle, Fitness, home décor, appliances, clothing and so many more. In 14 years Company becomes one of the top online retail giants. In this article, we are sharing some of the game-changing marketing strategies of Flipkart which help it to becomes the largest e-commerce platform.
What are the Marketing Strategies of Flipkart
Easy Interface
Flipkart has a very easy and accessible interface so even child can operate it and buy the products which is one of the essential marketing strategies of Flipkart because it’s so obvious that customer would never come back if he/she finds so many steps and procedure for buying any utility.
More payment methods
Many online Valuable companies or services like Netflix, Amazon prime accept payment by digital method or by credit/debit card, and in Indian, so many people both in urban and rural do not have access to these payment methods and they can make a purchase only in cash. Here, Flipkart Makes a move by providing cash on delivery service and by which more persons can make purchases from Flipkart. It is one of the best marketing strategies for growing consumers. If you want to know about customer experience then we recommend you have a look at How to improve CXM (Customer Experience) Strategy. Flipkart accepts almost all payment methods.
EMI Facility
Flipkart provides EMI facilities to price-sensitive customers and middle-class families who hesitate to make a big purchase like smartphones, LED TVs, Home appliances, and many more. By availing of the EMI facility, they almost convince the customer to make the purchase and it also builds trust for future prospects.
Offering Gift Vouchers /Coupons
When Customer makes a big purchase then Flipkart gives them free gift vouchers and coupons which benefits the customer in future purchases. You may be thinking that it is a loss for Flipkart so, yes I agree that it is like a loss for Flipkart but in the future, it would definitely make a remarkable profit for Flipkart because these gifts vouchers and coupons increasing the engagement of customers with companies.
Discount facility
The discount facility is also one of the great marketing strategies for growing the consumer base. By providing some discount to customers, you can certainly make them your permanent customers because everyone likes to discount no matter rich or poor. In the initial years, If the company bears a discount then in the future they definitely will be the top player in the market and by following this marketing strategy Flipkart also has became the top player in the online market.
Distribution system
Flipkart has more than 20 warehouses in India where it can store products after getting from the retailer and easily transfer products to the customer. Flipkart also has motherhubs for packing, branding, sorting, and for other things. Choosing a good and effective distribution system and chain is the essential marketing strategy. If you are looking for a digital marketing article or guide and have zero knowledge then we recommend you have a look at A complete guide to Digital Marketing.
Targeting Audience
Flipkart works on human behaviour. In other words, Flipkart gets an idea of the taste and preference of customer by his/her previous purchases or by his scrolling time on the website. For an instance, If a customer purchased some kind of mobile accessories and gadgets in the past so it will be most likely that he /she also interested in the latest smartphones and electronic gadgets. By this strategy, Flipkart is dealing in 80 product categories from lifestyle to fitness and from academic books to furniture.
Product replacement facility
Flipkart also provides a product replacement facility if a customer got defective product or wrong product and credit entire money to the customer’s bank account within 2 to 3 days and this strategy is also one of the important strategies if you want to stay in the market for a long run and it also builds customer’s trust. I
Creative advertisements
Flipkart is now doing creative advertisements for expansion like they use child actors who imitate like adults and behave like full grown-up man/woman and these unique ads definitely catch the attention of viewers and remind them or aware them of Flipkart. It is one of the unique strategies of marketing which never done other companies like Flipkart is doing.
E-Wallet Facility
Flipkart also provides an E-Wallet facility to its users by which they can make many payments easily like paying an electricity bill, water bill, taxes, booking tickets of trains, flights, movies and events, recharge phone and etc. It is also a good move by Flipkart.
So I have discussed some of the most effective marketing strategies of Flipkart by which is now the biggest e-commerce platform beating many e-commerce platforms including Amazon.